Using technology to compete in the traditional domains of business

Google is all set to enter the very competitive classified advertising business posing a direct threat to the traditional print and electronic forms of this business.

Google is planning to set up a technology service named Base with the intention to allow to internet users create files and upload them onto the Google servers making them part of the search data by the users.

The search will allow users to find information organized by Google in order of any subjects. The Base would be availed free to the users as of now.

By allowing the users to label and attach attributes to the data, the Base will attempt to make large amounts of data available to the users at the click of a button. By enabling the users to add data, Google is empowering users to contribute data into a structured database systematically.

Another revolution in the technology world is on the cards with the introduction of Base. We are sure that the newspaper classifieds are not going to be mute spectator to this change in guard; they surely will fight back with some other innovative idea to safeguard their own backyards.

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